Advertisment Techniques

In this commercial for Olive Garden, a family gathers in one place to share a meal and quality time together. Instead of advertising only the decadent foods that could be eaten, the restaurant tells potential customers that eating together can bind the family together and really give them an experience to remember. The restaurant is using an advertising technique that the article in the New York Times talked about: displaying the joy of an experience rather than just a purchase. In a time when pocketbooks are pinched, people are much less willing to go out and spend their money on a meal when they could cook one for less at home. But by presenting amazing potential experiences, restaurants draw in customers anyway.